The Entertainment Software Rating Board (ESRB) is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA). ESRB assigns computer and video game content ratings, enforces industry-adopted advertising guidelines and helps ensure responsible online privacy practices for the interactive entertainment software industry.
The Entertainment Software Rating Board (ESRB) ratings are designed to provide consumers, especially parents, with concise, impartial guidance about the age-appropriateness and content of computer and video games so that they can make informed purchase decisions about the games they deem suitable for their children and families.
ESRB ratings have two equal parts:
Rating Symbols：suggest age appropriateness for the game, and appear on the front of virtually every game box available for retail sale or rental in the United States and Canada.
Content Descriptors：which appear on the back next to the rating symbol, indicate elements in a game that may have triggered a particular rating and/or may be of interest or concern.
EC：Early Childhood (3+)
Contains no material that parents would find inappropriate.
Titles in this category may contain minimal cartoon, fantasy or mild violence and/or infrequent use of mild language.
E 10+：Everyone 10+ (10+)
Titles in this category may contain more cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.
Titles in this category may contain violence, suggestive themes, crude humor, minimal blood, simulated gambling, and/or infrequent use of strong language.
Titles in this category may contain intense violence, blood and gore, sexual content and/or strong language.
AO：Adults Only (18+)
Titles in this category may include prolonged scenes of intense violence and/or graphic sexual content and nudity.
Titles listed as RP (Rating Pending) have been submitted to the ESRB and are awaiting final rating. (This symbol appears only in advertising prior to a game’s release.)